Links


Apple and the Built-In Advantage

daringfireball.net

If you have a good idea for a third-party product on a big platform, you need to expect that the platform maker will eventually use your idea. If they don’t, maybe it wasn’t that good an idea in the first place. If they do, you should be ready to keep your product viable by going further than the platform maker is willing to go. Target the enthusiast/professional/power user market. If your idea doesn’t have room for an enthusiast/professional/power user tier — hello, Tile — again, maybe it wasn’t that great an idea in the first place, or it was simply a good idea whose time as a viable product has passed.

The Instagram ads Facebook won't show you

signal.org

We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea.

This is beautiful. I love this sort of subversion.